Maisie Williams, who’s best-known for playing Arya Stark on Game of Thrones, announced earlier this year that she’s founding a startup called Daisie. With the app set to launch on August 1, Williams and her co-founder Dom Santry came by the TechCrunch New York office to discuss her plans for the company.
Daisie will offer a way for filmmakers, musicians, visual artists, writers and other creators to showcase their work and find collaborators. The startup has already picked an initial 100 creators to kick things off.
Williams and Santry also gave us a quick runthrough of the app. At first glance, it might look like other social media services, but there are no follower counts, as Williams (who has no shortage of followers) explained: “If you have follower counts it then becomes about a competition, like a popularity contest between who can get the most.”
In addition, she noted that social media followings are generally one-sided, whereas Daisie is all about enabling “chains” of users who aren’t just viewing your profile, but can actually view your projects and contribute.
“A chain is where you reach out to someone who is in your area — or maybe even not,” she said. “So connecting with someone you’re inspired by, reaching out to them and saying, ‘Hey, I have this 30-second video of me singing the song, but I realized I’m actually a better lyricist than I am a songwriter, a musician. And I really love what you play, I wonder if you could make me a melody and we could sort of work together on this.’”
Ultimately, Williams is hoping that people’s Daisie profiles becomes an “online résumé or portfolio of work that they’re really proud of, that can be shown to the world.” And that, in turn, could help them find paying work, ideally on their own terms.
“We want to basically give the power back to the creator,” Williams said. “Instead of them having to market themselves to fit someone else’s idea of what their job would be, they can let their art speak for themselves.”